new tools for a changed world
Works. Anywhere.
Devices are protected with utmost care. Your Pack stands proudly by your side. Comfort, convenience, and class work in harmony throughout your journey.
No need to switch to a briefcase for meetings or feel like a middle-schooler in the boardroom. Pack Members never compromise form or function.
who it's for
Beyond Commodified Experience
The Pack 3.0 is a first-in-class backpack for those who think differently.
From founders, to engineers, to academics, each of us is designing a life on purpose. The bar is high for the objects that we enlist to make our ambitions a reality.
Press Reviews #
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"Business travellers have a dilemma: carry a backpack and look like they’re a summer camper, or carry a briefcase. Watson is a stylish, high quality solution."
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"A minimalist pack for the tech essentialist, Watson is a pristine, high-end statement piece that somehow doesn't draw unwanted attention." - Alex Kwa
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"Its automatic one-touch access, premium materials, and meticulous design redefine the backpack experience." - The Gadget Flow
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"If Peak Design is Thor, this is Loki." - Chase Reeves' Video Review
Collective creation
Community-Informed Design
Inspired by the fast-moving tech communities of Toronto + San Francisco, WATSON was founded in 2017 with the help of 1,680 founding backers. Since then, our community + team have exploded across 28 countries.
Now in it's third edition, The Pack is a carrying system that continues to improve with member input + ingenuity.
ORIGINS
Our Designers
Created by 5th generation entrepreneur + inventor Val Crisp, former fashion buyer at the hit TV series SUITS.
Engineered in collaboration with ex-NASCAR pit crew, bringing automotive inspiration, pragmatism + performance to the Pack.
Manufactured in partnership with the same factories that serve industry leaders Rimowa, Pelican + Away.
Our Latest Release
The Pack 3.0
This lightweight, structured backpack will take you from boardroom, to data centre, to gate with ease. Perfect for 14" laptops, it features a soft-touch, ballistic nylon exterior and matte leather straps.
• Keeps its shape - empty or full
• Freestanding, full-content view
• Automatic access + 2FA lock
This Edition's Key Upgrades #
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Upgraded Device Sleeves
Padded, false bottom laptop sleeve with magnetic closure, padded tablet sleeve, dongle organization and more.
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Robust Access Mechanism
Thousands of users helped us evolve our mechanics for security and consistency.
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Hidden Passport Pocket
NEW hidden passport pocket keeps your most important documents safe.
Sustainability #
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Durability First
Most backpacks break sooner than they should, resulting in huge material waste and cost. We've designed away split zippers + invested in automotive grade materials - so you know your Pack will last.
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Material Traceability
Our American-owned factories source from only the top rated suppliers of recycled and low VOC materials.
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Closed Loop Recycling
Recycled + recyclable materials are only as good as the systems that can process them. We'll take back your Pack at the end of it's life and recycle its components.
